Marketing Administration Diploma
This diploma offers a two-year degree in marketing administration .This course of study is one the most vital , diversified and sophisticated specializations. Recently , it is viewed as one of the fastest growing branches of knowledge. Marketing Administration program considers the availability of trained manpower that could be employed in commercial and service areas to meet the needs of the labour market .
The vision of the Marketing Administration Diploma aims establish an attractive scientific program which interacts with the surrounding institutional environment through applied and modern academic curricula .
The message of Marketing Administration Diploma appears in preparing distinguished graduates in the field of marketing. Those graduates should be able to meet the needs of the labour market . They should similarly pursue academic research and community service in accordance with the quality standards.
The objectives of Marketing Administration Diploma :
- The students should be familiar with the concepts and scientific theories in the field of marketing and sales.
- The students should use modern information technology in marketing
- The students can conduct scientific research.
- The students should be committed to marketing ethics .
- The students should apply the selling skills and the art of dealing with the customers in order to serve the marketing sector.
- The students should use thinking skills in solving the problems of marketing.
- The Students should use quantitative skills and mathematical formulas or statistical analysis in analysing marketing problems.
- The Students should contribute actively in community service.
- Students enjoy leadership and leadership and initiative.
- The students should deal with all the marketing sectors regardless of their behaviours.