1. Quality: Mastering work and applying quality standards.
  2. Creativity: Encouraging creative thinking and supporting development initiatives Relevant to community issues.
  3. Transparency: Clarity and objectivity in all areas of work.
  4. Integrity: Honesty and mutual trust between the University and all relevant bodies.
  5. Cooperation: Encourage effective collective action in the university and community environment.
  6. Institutional work: Establishment the culture of institutional work and strategic planning and providing a regulatory environment based on cooperation, trust and mutual respect.