Values Quality: Mastering work and applying quality standards. Creativity: Encouraging creative thinking and supporting development initiatives Relevant to community issues. Transparency: Clarity and objectivity in all areas of work. Integrity: Honesty and mutual trust between the University and all relevant bodies. Cooperation: Encourage effective collective action in the university and community environment. Institutional work: Establishment the culture of institutional work and strategic planning and providing a regulatory environment based on cooperation, trust and mutual respect.